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Selling Made Simple

Seller's Guide

Strategies to maximize your home's value in the market.

A Step-by-Step First Time Seller's Guide

Putting your home on the market can be a stressful process, especially when you don’t know what to expect. Fortunately, with the help of an experienced team of real estate agents and this easy to follow guide, you can smoothly complete the process. Following these steps will help you prepare so you can get organized and sell your home for the best price possible.​​​​​​​

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Step 1: Understand Why You're Selling

What do you want to accomplish with the sale of your home? Do you want to make a certain amount of money that you can put toward a larger or nicer home? Do you need to sell it as soon as possible to facilitate a move to a new city or area? Once you understand your needs, you can better craft your offer. For example, if you need to sell quickly, you might want to price your home lower than if your goal is to make a certain profit margin. Make sure you convey these needs to your team of real estate agents once you choose one so they can adjust your selling price accordingly.

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Step 2: Determine Selling Price

Knowing how to price your home is one of the most important parts of the selling process. When you set a fair price in the beginning, you’ll get the most interest from other real estate agents and prospective buyers. Overpricing your home could lead to reduced interest, and underpricing leads to receiving less than what your home is worth. Working with a team of real estate agents is the best way to determine the right selling price for your home. A team of real estate agents with experience can determine what other comparable homes are selling for, evaluate the current market, and may even suggest a home appraisal.

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Step 3: Start Preparations

If you’ve kept your home in showroom condition since you’ve lived in it, you’re in the minority of homeowners. Once you price your home, it’s time to start getting it ready to be shown to potential buyers. This includes getting rid of clutter, depersonalizing the space so that buyers can envision themselves in the space, making any small repairs, and doing a deep clean to make sure your home is in pristine condition.

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Step 4: Develop a Marketing Strategy

We will develop a marketing strategy that is perfect for advertising your home. This involves listing the home and then driving the right people to that listing through social media campaigns, agent-to-agent referrals, traditional media, or SEO advertising. Our team creates a marketing campaign that aims to get the most possible traffic to your listing in the first three weeks after becoming a client.

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Step 5: Evaluate Offers

Receiving an offer is an exciting part of the process, but it doesn’t mean the journey is over. We will evaluate each offer and make sure the party making the offer is prequalified or pre-approved by a mortgage lender and that their offer is acceptable to you. If the offer is too low, you can make a counter-offer or offer other ways to bridge the gap, such as covering some or all of the closing costs, making repairs, adjusting the move-in date, or leaving some appliances or fixtures for the new buyer.

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Step 6: Accept an Offer

Once we deem the offer is acceptable, we will review the proposed contract to make sure it’s all in order and includes the necessary components such as deposit amount, down payment, financing, inspection rights and repair allowances, contingencies, settlement date, and a list of fees and who will pay them. When both parties have agreed to the term, a final contract will be prepared by your team of real estate agents.

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Step 7: Get Ready to Close

You have accepted an offer and are now very close to the end of your selling journey. But first, you and the buyer must make a list of what needs to be done before closing. In some cases, your home may need to be formally inspected, surveyed, and appraised. In other cases, major or minor repairs will need to be made before the house can close. We will head up efforts to develop and execute this list, get each action item paid for by the correct party, and make sure everything is in order by the closing date. A few days before the closing date, we will call the company closing the transaction to make sure everything is ready to go. If you haven’t done so already, you also need to make arrangements to move out of the home so the new buyer can take possession.

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Step 8: Close

You’ve reached the last step in the seller’s process. When you close on a home you are selling, you are legally transferring ownership of the property to the new buyer. We will meet with the company closing the transaction to sign the final paperwork and go over any issues that have not yet been taken care of. During this time, you can also make plans with your team of real estate agents to handle final details such as canceling utilities, cable, and lawn or trash services, changing the name on accounts that the new owner is retaining and ensuring the new owner has instructions for all appliances that will remain in the home.

Congratulations!

Once you have sold your home, you’re free to take the next step on your journey. Whether this is relocating to a new city, moving into a larger home, or downsizing and enjoying your life as empty-nesters, knowing all your selling responsibilities have been taken care of will help you achieve peace of mind for your new path.

Success Stories

Testimonials

Take a moment to hear how our wonderful clients feel about their experiences working with us.

"Nancy brings her vast experience, family, and contacts all together for a one-stop shop for finding your new home in Naples. By the time you are done with your purchase, you feel like you are part of her extended family!"
"Nancy brings her vast experience, family, and contacts all together for a one-stop shop for finding your new home in Naples. By the time you are done with your purchase, you feel like you are part of her extended family!"
Buyer
"Nancy is friendly, efficient, knowledgeable about the local market, prices the house correctly, and completes the sale process without any surprises. Our house sold in an hour, cash, and the closing took place in three weeks. All of this was completed professionally, even though we were not in residence. Would recommend without hesitation."
"Nancy is friendly, efficient, knowledgeable about the local market, prices the house correctly, and completes the sale process without any surprises. Our house sold in an hour, cash, and the closing took place in three weeks. All of this was completed professionally, even though we were not in residence. Would recommend without hesitation."
Seller
"We worked with Nancy as a buyer's agent during our home search in Naples in 2020 and cannot recommend her highly enough. We had a basic idea of the type of home we wanted and a definite idea of the location we wanted. Nancy is incredibly knowledgeable about the Naples market and knows the nuances of every development. She kept us apprised of new listings and also had the inside track on homes that were not yet listed, which was very critical in the competitive Naples market. Nancy is a skilled and very well-respected professional. She and her team were in constant communication with us, always accessible, and attended to every detail of our transaction. It was a pleasure to work with Nancy and her team, and we unreservedly recommend her."
"We worked with Nancy as a buyer's agent during our home search in Naples in 2020 and cannot recommend her highly enough. We had a basic idea of the type of home we wanted and a definite idea of the location we wanted. Nancy is incredibly knowledgeable about the Naples market and knows the nuances of every development. She kept us apprised of new listings and also had the inside track on homes that were not yet listed, which was very critical in the competitive Naples market. Nancy is a skilled and very well-respected professional. She and her team were in constant communication with us, always accessible, and attended to every detail of our transaction. It was a pleasure to work with Nancy and her team, and we unreservedly recommend her."
Deb B.
"I recently sold my condo in Naples, Florida. Nancy Burgess and her team, including Lynn and David, provided me with professional, strategic, and valuable assistance. When I first planned to move to Naples, Nancy helped me find and purchase my condo, and I greatly enjoyed living there. When my plans had to change, Nancy and her team were there to assist me again. While my condo was for sale, Nancy stayed in close communication, provided helpful advice on how I could improve the condo to make it more attractive to prospective buyers. I greatly appreciate the hard work, good advice, and overall experience with Nancy and her team. I highly recommend Nancy Burgess to anyone considering purchasing or selling real estate."
"I recently sold my condo in Naples, Florida. Nancy Burgess and her team, including Lynn and David, provided me with professional, strategic, and valuable assistance. When I first planned to move to Naples, Nancy helped me find and purchase my condo, and I greatly enjoyed living there. When my plans had to change, Nancy and her team were there to assist me again. While my condo was for sale, Nancy stayed in close communication, provided helpful advice on how I could improve the condo to make it more attractive to prospective buyers. I greatly appreciate the hard work, good advice, and overall experience with Nancy and her team. I highly recommend Nancy Burgess to anyone considering purchasing or selling real estate."
Seller
"Nancy and her staff were wonderful! They were always available, always professional, and always went out of their way to help! Thanks, Nancy and Lynn!"
"Nancy and her staff were wonderful! They were always available, always professional, and always went out of their way to help! Thanks, Nancy and Lynn!"
Darlene D.
"Nancy was a pleasure to work with, ensuring everything went smoothly throughout the entire process. I highly recommend her if you are looking to buy or sell a home."
"Nancy was a pleasure to work with, ensuring everything went smoothly throughout the entire process. I highly recommend her if you are looking to buy or sell a home."
Buyer
"Fantastic agent. Listened and supported our requests and directions. An added benefit is that her husband, David, is also a knowledgeable and experienced agent who works with her and her clients. Would give Nancy a higher rating in all categories if I could."
"Fantastic agent. Listened and supported our requests and directions. An added benefit is that her husband, David, is also a knowledgeable and experienced agent who works with her and her clients. Would give Nancy a higher rating in all categories if I could."
W. Johnson
"Nancy was wonderful to work with; not only was she very professional by focusing on our needs and helping us understand the Naples area, she also kept me smiling and with her enthusiasm to find the best value for our price range. I appreciated that very much. Nancy knows Naples! I have already recommended her to a few of my friends."
"Nancy was wonderful to work with; not only was she very professional by focusing on our needs and helping us understand the Naples area, she also kept me smiling and with her enthusiasm to find the best value for our price range. I appreciated that very much. Nancy knows Naples! I have already recommended her to a few of my friends."
Toni M.
"Nancy was so critical to the successful sale of my house. Whether it was staging suggestions, proper pricing, frequent open houses/showings, informed negotiating, or attention to detail in the contract stage. Nancy and her team were ever focused on helping me make and right deal for me and are total professionals. I recommend them very highly."
"Nancy was so critical to the successful sale of my house. Whether it was staging suggestions, proper pricing, frequent open houses/showings, informed negotiating, or attention to detail in the contract stage. Nancy and her team were ever focused on helping me make and right deal for me and are total professionals. I recommend them very highly."
Patrick P.
"Nancy and her team were great to work with. She has both listed our home for sale and helped with the buying. She listened to our needs and has great knowledge of the Naples market."
"Nancy and her team were great to work with. She has both listed our home for sale and helped with the buying. She listened to our needs and has great knowledge of the Naples market."
Ann H.

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